Communicate Change Early and Often
A good friend works for a small accounting firm. The owner is getting married to someone who lives about three hours from the office. Although everyone is happy for his upcoming marriage they are more concerned about the impact to themselves. After all, they reason that either the husband or wife will eventually move since three hours is an impossible daily commute. We have a tendency to look at the world from a WIIFM (What’s In It For Me) point of view. So if their owner moves does that mean the business will close? Will they need to start looking for a job and when? The people working for this firm are business professionals who realize that a change will occur and can and will manage through the change; the problem is that the owner has not shared his plans so they are anxious and focused on their own concerns.
I have been in many conference rooms where a team of managers are planning a major change. The discussion will eventually get to what and when to tell the workforce about the change. What typically happens is someone will advocate the position that no one should be told about the change because it will be too disruptive and after all “no one will find out.” That statement should be seen as a danger signal. People are going to see changes in managerial behavior such as conversations stopping when members of the workforce approach or many “closed door meetings.” Everyone will get a sense that something is going on and that will be more disruptive then just telling people about the change in a planned, considered manner.
It is human nature to need information. When information is not supplied it will be “invented” to fill in the gaps. This gap in information results in productivity loss as people speculate as to what is “going on behind closed doors” and each conversation with coworkers beginning with “what did you hear?” In this era of layoffs appearing in the news on almost a daily basis, anxiety becomes high because of a fear of possibility loosing jobs and income. It does not take much to start rumors from spreading. When rumors are spreading what is not happening is productive work.
The second impact to not communicating change with your workforce is a lack of trust develops. People will know that important information is being kept from them and will feel as if they are untrustworthy. That will impact their commitment to the organization and their loyalty.
There are occasionally times when some changes must be kept confidential such as a merger where there are specific legal requirements and contracts requiring confidentially, but most other changes should be communicated as soon as possible. Even if all the information cannot be shared right away or there are unknowns, people will appreciate candor and feeling trusted with any information that is communicated. People will be happy to work for a change that they are involved in and where their opinions are sought.
Your workforce can contribute to or hinder your change efforts. Involving them as early as possible will gain their trust, commitment and input into a successful change.
Labels:
change,
commitment,
communication,
productivity
|
Bookmark this post:
|
|
9/11 Tears Remembered - A Memorial Poem
On 9/11/2001, I had a “meeting cancelled due to what happened today.” I then found out while Americans were at work or on their way to work, a terrible tragedy happened that we now refer to as 9/11 (911). Some were trying to track down what happened to associates or family, while most of us cried and hugged our loved of us or were glued to the television for more bad news.
Some might say a leadership blog is not the place to share the below poem. I would disagree, as great leadership was shown that day. Not only by our president, first responders, and the passengers on 93, but also by many Americans across the nation who both worked and wept trying to turn things around. I wrote the short poem below as a way to express our continued sorrow at the memory of that day, as well as encourage hope and healing.
Please fell free to share the poem with others. You may get the video at http://youtu.be/eEoRlgLcARU. If you want the word text, a slide, or to find out more about the author: go to my OrgThis blog. If you use the poem, please credit the source. Thanks.
Some might say a leadership blog is not the place to share the below poem. I would disagree, as great leadership was shown that day. Not only by our president, first responders, and the passengers on 93, but also by many Americans across the nation who both worked and wept trying to turn things around. I wrote the short poem below as a way to express our continued sorrow at the memory of that day, as well as encourage hope and healing.
Please fell free to share the poem with others. You may get the video at http://youtu.be/eEoRlgLcARU. If you want the word text, a slide, or to find out more about the author: go to my OrgThis blog. If you use the poem, please credit the source. Thanks.
Learning and Effective Business Writing Skills
If you or your employees are having problems writing professional documents that can be easily understood, you may want to review the 10-minute training slideshow with audio below. It provides 6 simple writing tips for better business communications.
If you have students at home, you or an employee is returning to school for a degree, you might want to also check out these 3-minute videos on the Organize This with Style blog:
3. Organize Students with Homework Caddy
Labels:
communication,
organize,
time management,
video
|
Bookmark this post:
|
|
Marketing via On-line Press Releases and Article Directories
In my 2 previous posts, I wrote about using social networks and social media to help market a business. In this post, I would like to discuss using press releases to announce a business start-up or introduce a new product. I also want to let you know another way to share your expertise besides in social network groups or on-line forums, that is through the writing of articles.
Press releases are a great way to let potential clients know about your new business, book, product, or service. Before you look to see if there is a local news blog or PR site to only find local business, you need to have a website or an on-line directory/phone book listing. Then decide what you want to communicate and write your press release according to standard PR guidelines and then customize according to guidelines for the site(s) you decide to use to publish your release. Many of the news or PR sites are free to use or may require a very small fee. Search for PR sites where you can include a clickable link to your website, as readers are more likely to click to learn more rather than copy/paste a URL. If your business is something you are willing to take national or global, check out this List of The Top Free Press Release Sites and compare to The Best Free and Paid PR Websites and When to Use Them.
If you want to spark interest in your business by sharing your expertise, writing one or more on-line articles may be the best way to get your name or your company out there on the internet. Most of the article directories will provide a place for you to put a short biography of yourself and a clickable link back to your website (if you do not have a website, make the link go to your LinkedIn profile). However, you must provide good content for a reader to want to visit your site to learn more about the article’s author. Read the article directories writing guidelines carefully to be sure you can provide a well-written article that will be accepted by the site editors. Keep the articles short but informative. If you have a lot to say on a particular subject, either make it a series of article (part 1, part 2, etc.) or divide it into multiple articles that can stand-alone with an intriguing headline/title to attract readers. Many of article sites provide statistics on your articles so you can see where an interest in your niche might fall. This way you can write more articles on the highest ranking topic. Remember these article sites are providing you free publicity, so you typically will not be paid for your articles. Here are the Top 25 Article Directories to check out:
Another benefit of the free article sites, if that you can also use content on the site for your personal blog if your have one. Read the publisher guidelines on the article site to see what their requirements are before using someone else’s article on your blog. If you do not have your own blog, you might want to consider writing a guest post (which is another form of article writing) on another blog that publishes within your niche to begin your writing campaign. Blogs that allow guest posts typically also have guidelines and provide links back to your site. Send the blog administrator an email to find out what topics they are interested in and what their writing guidelines are. If you have your own blog, as suggested in the previous post on social media, you should find other blogs in your area of expertise and request a link exchange. A link exchange is where you list their blog with URL on your blog roll or link list and they put your blog and URL on theirs. This could increase traffic to your blog and raise your blog in the SEO ranking because of the additional links to it. Read these posts for more on guest blogging:
Let us know if you have any additional marketing ideas or sites you highly recommend by putting them in the comments on this post. Thanks for your help and support in advance!
Post Author Info+
Labels:
attraction,
marketing,
sales
|
Bookmark this post:
|
|
10 Leadership Tricks from a Motivational Hound
The book title True Blue Leadership
sounds like a new management book, but then the cover showing a dog might make you think it is something else altogether – yet it is not. This is a new leadership book by Tracey C. Jones that covers 10 management truths (a.k.a. tricks or tips) in 91 pages from the perspective of her dog, Mr. Blue. Although the book concept is different, it tells it like it should be in the world of business. Below are the 10 main leadership tips as I understood them from the chapters in this book.
1. Work hard for what you want and earn.
2. Be enthusiastic in all that you do.
3. Surround yourself with loyal people.
4. Helping others also rewards you.5. Do not blame others.
6. Be a leader, not an angry boss.
7. Do not let the noise from others derail you.
8. Where you are going is more important than where you have been.
9. You must continually learn new things.
10. Wisdom can be gained through reading books.Besides the tips, the book also provides additional reading suggestions at the end of each chapter. The suggested books should provide ideas or inspiration on how to move towards applying the associated numbered trick in one’s professional or personal life. The hound/author gives an opinion on why the reader should get each book and what they may gain from reading it. Below are the book suggestions given in each chapter.
1. The New Common Denominator
by Albert Gray
2. Life is Tremendous
by Charlie Jones
3. A Message to Garcia
by Elbert Hubbard
4. 8 Attributes of Great Achievers
by Cameron Taylor
5. You and Your Network
by Fred Smith
6. Leaders Without Borders
by Doug Dickerson
7. 52 Ways to a Happier Life
by Jim Donovan
8. The 12 Essential Laws of Becoming Indispensable
by Tony Zeiss
9. Journal of a Climber: Understanding Life’s Journey by Chuck Reaves
10. Books Are Tremendous
by Charlie Jones
Anyone interested in meeting the author(s), can check out their book tour schedule at http://www.tremendouslifebooks.net/stopplayingdead/ .
Labels:
book,
leadership,
motivation
|
Bookmark this post:
|
|
Getting Passionate Performance from Employees
I recently read through the booklet Passionate Performance
by Lee J. Colan and found it full of very good information for company leaders in how to engage their employees. Colan says to achieve the best possible performance from employees requires engaging both their emotional hearts and intellectual minds for the organization. To engage the mind, leaders must provide employees with a sense of achievement, autonomy and mastery in their jobs. To engage the heart requires proving a purpose of feelings of intimacy and appreciation. He provides 2 strategies for management and leaders to use to achieve their goals in each of these 6 areas which are described below.
Engaging the Heart thru:
Engaging the Mind via:
Achievement
1. Eliminate barriers by providing necessary resources, giving employees the authority they need to be accountable for their responsibilities, and making timely decisions when needed.Autonomy
2. Set broad and clear boundaries that allow the employee to determine the best way to do the job.
Mastery
1. Fit the right person’s abilities and interests to the requirements of the position or task responsibility.
Engaging the Heart thru:
Purpose
2. Stay focused on activities that directly support that purpose to best take advantage of employee’s time and energy.
Intimacy
1. Keep teams small to foster better co-worker and customer relationships.
Appreciation
1. Find daily opportunities to thank an employee for their contributions and reinforce the desired behaviors.
2. Demonstrate a sincere interest in employees as people.
Will these strategies work for your company? If you are already doing some, great! Let us know how it works in your organization with a comment on this post. If there are some you are not doing, try out a new one each month and let us know how it works for you by adding a comment on this blog post.
Labels:
book,
empowerment,
engagement,
leadership,
teams
|
Bookmark this post:
|
|
Marketing via Website, Blogging, and Video Media
In my previous post, I shared tips from conferences on using social media for marketing. This post will continue tip sharing with how to design your website and maintain a blog as part of your marketing campaign.
A company website should be viewed as a marketing brochure to engage and interest visitors, as well as communicate what you do. Good website design should include at a minimum: easy for potential customers to navigate via menus or tabs, great introductory page (a.k.a. home page), have product and/or service pages, and provide your contact data (including social networks). For authors, the product pages would be a landing page per book – perhaps an HTML version of the marketing flyer. A good place to start is to check out what your competitor’s websites look like. Do not copy them, but instead use the ideas you find for good design that fits your business and avoid duplicating the bad examples. The experts I have talked with do not recommend having a lot of “flash” because all browsers may not work with it and it often does not translate to smart phones and other devices well. Concentrate on professional and well designed rather than flashy. Visitors may think a flashy site is cool when they first see it but if it is not easy to cancel the streaming video/images or navigate once past the intro, and then they are not likely to return. Always test your website on multiple platforms to be sure you are not missing out on potential viewers. If you are trying to design it yourself instead of hiring a professional website designer, you might want to check out these articles: 8 Tips for Designing a Great Website, Magic with Meta Tags and SEO, Bigger isn't always better on image sizes and 10 SEO Techniques All Top Web Sites Should Use. Plus this SEO Tutorial has really good information for beginners.
Some people have said blogs are dying due to use of social networks for getting data out in short bursts rather than long text. However, the experts say that social networks are excellent conduits for sharing blog post links because people still want good content. Good content drives people to the blog and great content keeps them coming back. I was told years ago that blogs should be updated either monthly or weekly, just let the audience know what the schedule is. Now the experts are saying that posts should occur 2-3 times per week. And that the post writer needs to hold conversations with their readers by replying to all comments whether or not a question is asked! Also, blog posts should also include images and video with the text content to make them more interesting. Also, the images and video need to be labeled so search engines can find them as well as your content. One thing that all the experts agreed upon was that you should not start a blog if you will not stick with it. It is better to not start a blog than have an abandoned or rarely updated blog showing in web searches. If you are still not sure whether or not to build a blog, check out this article: Will Your Business Benefit From a Blog? Your website site provider may have a blog tool as well as a site creator. If it does not, it is very easy to start a blog and link to it using either of these free tools: WordPress or Blogger. If you decide to do a blog with lots of images, check out How to optimize images for website performance.
Some people have said blogs are dying due to use of social networks for getting data out in short bursts rather than long text. However, the experts say that social networks are excellent conduits for sharing blog post links because people still want good content. Good content drives people to the blog and great content keeps them coming back. I was told years ago that blogs should be updated either monthly or weekly, just let the audience know what the schedule is. Now the experts are saying that posts should occur 2-3 times per week. And that the post writer needs to hold conversations with their readers by replying to all comments whether or not a question is asked! Also, blog posts should also include images and video with the text content to make them more interesting. Also, the images and video need to be labeled so search engines can find them as well as your content. One thing that all the experts agreed upon was that you should not start a blog if you will not stick with it. It is better to not start a blog than have an abandoned or rarely updated blog showing in web searches. If you are still not sure whether or not to build a blog, check out this article: Will Your Business Benefit From a Blog? Your website site provider may have a blog tool as well as a site creator. If it does not, it is very easy to start a blog and link to it using either of these free tools: WordPress or Blogger. If you decide to do a blog with lots of images, check out How to optimize images for website performance.
The experts also recommended using YouTube to not only get related videos for your blog, but to also create personal videos for your website. They suggested having your own YouTube channel containing amateur (made by a friend with a digital video camera) or professionally-made (by a videographer) video clips of presentations to show expertise. Load these videos on YouTube and then share the YouTube channel on your site and/or embed links to play videos where appropriate on website or in blog posts. They also mentioned creating professional book trailers for authors or product presentation slide shows. (FYI: A free on-line tool that may help with making these shows, recording narration, and getting them into video is SlideShare. You can also link directly to your SlideShare shows from a LinkedIn profile.)
If you have other social media tools you find useful for your business, please let us know about them by putting them in the comments for this post. Check back next month for another marketing method.
Post Author Info+
Labels:
communication,
marketing,
sales,
social network,
strategy
|
Bookmark this post:
|
|
Is Good Enough Good Enough?
Recently I have been looking for a new creative person to join my development team. While going through the interview process I have been struck by an issue that has been part of all creative pursuits for years and is now appearing in a variety of business situations and projects of all types.
Is good enough good enough?
During the interviews I have been asking the interviewees to tell me about some recent projects they have completed where they had to utilize their knowledge, creativity, and skill. I ask them to walk me through their process including how they plan their projects, how they decide what information or content they need from the requestor, and how they work with others as a team. I want to hear how they process all of the incoming information, determine what to build, and decide if they successfully completed the project. Ultimately, I want to know whether the project met their own vision of success.
Separate from the interviews, I have also been in conversation with existing members of the development team regarding their desire to build great things and their feelings of frustration that, for a variety of reasons, they can’t build what they visualize. They want to know how they can grow their skills, expand their knowledge, and deliver great products if they are constantly having to work under a variety of constraints. These constraints range from requests with short delivery timeframes to bandwidth challenges to limited budgets.
Noting the similarities in these two situations, I have added a question to my interviews.
“Is good enough good enough?”
And I have begun to ask my existing team the same question with a slight twist.
“When is good enough good enough?”
The answer in both situations turns out to be, it depends.
For the interviewees, while their initial answer is no, good enough is not good enough, when pressed to discuss the constraints that existed during their project development, they reveal that given the constraints that existed, their real answer turns out to be, it depends. Many times the situation dictated that good enough was enough because it had to be.
And my existing team acknowledges the same conclusion. Based on the business situation and the “Quality, Cost, Price” matrix (triangle) which states that you can typically only have two of these items in play at any one time, the situation will dictate when good enough really is.
There is one additional thing that both my existing team and the interviewees agree on.
If good enough really is good enough, what do you if, for you, it is not?
You work beyond the limits.
You find ways to meet the business objective, hit the business timelines, and deliver the good enough product.
And then you work toward that great product you really want.
You do things such as:
So what do you think? Is good enough good enough? Or do you have some additional suggestions for working toward great?
Is good enough good enough?
During the interviews I have been asking the interviewees to tell me about some recent projects they have completed where they had to utilize their knowledge, creativity, and skill. I ask them to walk me through their process including how they plan their projects, how they decide what information or content they need from the requestor, and how they work with others as a team. I want to hear how they process all of the incoming information, determine what to build, and decide if they successfully completed the project. Ultimately, I want to know whether the project met their own vision of success.
Separate from the interviews, I have also been in conversation with existing members of the development team regarding their desire to build great things and their feelings of frustration that, for a variety of reasons, they can’t build what they visualize. They want to know how they can grow their skills, expand their knowledge, and deliver great products if they are constantly having to work under a variety of constraints. These constraints range from requests with short delivery timeframes to bandwidth challenges to limited budgets.
Noting the similarities in these two situations, I have added a question to my interviews.
“Is good enough good enough?”
And I have begun to ask my existing team the same question with a slight twist.
“When is good enough good enough?”
The answer in both situations turns out to be, it depends.
For the interviewees, while their initial answer is no, good enough is not good enough, when pressed to discuss the constraints that existed during their project development, they reveal that given the constraints that existed, their real answer turns out to be, it depends. Many times the situation dictated that good enough was enough because it had to be.
And my existing team acknowledges the same conclusion. Based on the business situation and the “Quality, Cost, Price” matrix (triangle) which states that you can typically only have two of these items in play at any one time, the situation will dictate when good enough really is.
There is one additional thing that both my existing team and the interviewees agree on.
If good enough really is good enough, what do you if, for you, it is not?
You work beyond the limits.
You find ways to meet the business objective, hit the business timelines, and deliver the good enough product.
And then you work toward that great product you really want.
You do things such as:
- build a parallel deliverable with the desired features
- transition the project into phases with the additional phases scheduled after the initial project due date
- share the workload or project across the team with different team members handling different sections based on their skill set
- show the requestor what could be and asking for more time to make it happen.
So what do you think? Is good enough good enough? Or do you have some additional suggestions for working toward great?
Labels:
expectation,
motivation,
productivity
|
Bookmark this post:
|
|
Subscribe to:
Posts (Atom)



