Some people have said blogs are dying due to use of social networks for getting data out in short bursts rather than long text. However, the experts say that social networks are excellent conduits for sharing blog post links because people still want good content. Good content drives people to the blog and great content keeps them coming back. I was told years ago that blogs should be updated either monthly or weekly, just let the audience know what the schedule is. Now the experts are saying that posts should occur 2-3 times per week. And that the post writer needs to hold conversations with their readers by replying to all comments whether or not a question is asked! Also, blog posts should also include images and video with the text content to make them more interesting. Also, the images and video need to be labeled so search engines can find them as well as your content. One thing that all the experts agreed upon was that you should not start a blog if you will not stick with it. It is better to not start a blog than have an abandoned or rarely updated blog showing in web searches. If you are still not sure whether or not to build a blog, check out this article: Will Your Business Benefit From a Blog? Your website site provider may have a blog tool as well as a site creator. If it does not, it is very easy to start a blog and link to it using either of these free tools: WordPress or Blogger.
If you have other social media tools you find useful for your business, please let us know about them by putting them in the comments for this post. Check back next month for another marketing method.
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