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| Collaborative Organization |
The
Collaborative Organization book (on Amazon #ad) by Jacob Morgan presents quite a few ideas
and examples related to deploying various part of a social enterprise system
with a business or company. Should you just
do it now using external tools, buy a specific system, or read the book first?
According to Gil Yehuda in the book forward,
you need to begin with this process:
1. Understand the issues by reading the book
2. Measure and test what is going on in your company now
3. Get help from an expert to prevent and fix problems
A phased
approach is a good idea for any new application installation. In this book a 4-stage approach is suggested,
although stages 2 and 3 may be broken up into multiple sub-phases for
implementation of new features or integrating with current corporate systems. The stages are covered in detail in the “Adoption”
chapter 10. Below is a summary of the
recommended stages:
1. Deploy initial features (easy-to-use and understand first)
2. Add more features (items that make individual and group
work easier)
3. Integrate with other systems (connect with CRM, ERP,
HR, etc.)
4. Execute best practices and ideation (full
collaboration and strategy alignment)
Morgan
says that is will be difficult to show an ROI on a collaborative platform, but
the benefits can be seen and measured.
Here are a few things he says leaders to use for success metrics on page
234:
·
Ideas generated/submitted (count all verse
only what is implemented)
·
Number of employees using it (percentage
actively engaged)
·
Dollars saved (reduced costs or fewer
new purchases)
·
Revenue generated (from new ideas
implemented)
·
Time saved (from using tool for
processes)
·
Employee satisfaction (feel they are
being listened to)
·
Decrease in email (because using system
to get info)
·
Improved productivity (because everything
they need is in 1 place)
To make
this a true guidebook, in chapter 14 Morgan includes a 20-step “Strategic Plan
for Emergent Collaboration” chart. Each
step is mapped back to chapters in the book for review purposes.
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