What Is the Best Alternative for Social Marketing?

Businesses are getting conflicting messages on what to do with their social media accounts.  Articles paid for by the social media companies say profits are up.  However, customers have left Facebook, Twitter, YouTube and others citing: their censorship of posts, too many ads, or increasing restrictions.  Technology changes, cyber-security issues, and varying user needs are being reflected in multiple new platforms are being designed and redesigned.  New social media and other interaction alternatives seem to be coming out on a more frequent basis.  

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It seems that social marketing is not what it used to be.  Where is the profitability for companies to continue to have a social media presence with specialized pages or advertisements?  What are the best alternatives for different types of businesses to reach the customer-base they want?  If you have questions about what to do now,  you may find some answers by reviewing the posts and articles below.  

• Social Media Trends You May Want to Incorporate Into Your Marketing Strategy
• Brands move away from traditional social media platforms, as video content increases 
• Smart Insights: Social media marketing trends 
• 5 Social media marketing myths you should stop believing
• Harvard Business Review: The Era of Antisocial Social Media 
• Why brands are turning away from big Instagram influencers
• Are you ready for the mega-shift from social media to private media?

If something peaks your curiosity, you can refine your own web search using concepts and ideas presented in the text of an article or post you read.