Strategic Thinking to Win: Process

In my previous post on the book Think to Win (on Amazon #ad), the principles of the book were provided.  This time I would like to outline their suggested process with 8 questions and some of the accompanying strategy tools or results per step.  The process helps managers connect the dots to prevent a scattered approach to necessary changes.  SWOT is used throughout the process, but is listed below only when it is introduced.

Think to Win – Eight Question Process

Present

1.  What do we know?

     -  Data Analysis

     -  Umbrella (Problem) Statement using CFC = Clear, Focused, Compelling

2.  What is most important?

     -  7 C’s Framework = Company, Colleagues, Category, 
        Customers/Consumers, Competitors, Community

     -  SWOT = Strengths, Weakness, Opportunities, Threats

3.  What differentiate us?

     -  SCA = Strategic Completive Advantage

4.  Insights, so what?

     -  Key Issues and Implications

Future

5.  What is our purpose and position?

     -  Vision, Purpose/Governing Statement

6.  What should we aim to achieve?

     -  Balanced Goals

     -  3M’s = Measures, Metrics, Milestones

7.  What choices do we make?

     -  Brainstorming

     -  3 Strategies: Core, Alternative, Contingent

8.  Did we win?

     -  Initiative Teams for Core Strategies

     -  Action Plan/Roadmap

     -  Communication:
        --  Key Messages include Situation, Action, Impact
        --  Plan-on-a-Page
        --  Meetings