In his 6-minute YouTube video, that may be played below, Ian Heller defines components of good business strategy.
In summary the components are:
1. Current or desired company core competencies
2. How to differentiate business from competitors
3. Industries in which to compete
4. Plan to implement initiatives
5. Financial forecast for 3 - 5 years
In summary the components are:
1. Current or desired company core competencies
2. How to differentiate business from competitors
3. Industries in which to compete
4. Plan to implement initiatives
5. Financial forecast for 3 - 5 years
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