|Manager's Guide to|
Do you have an MBA? Did it prepare you for a major business crisis? Does your company even have a crisis management plan? Are you personally trained to help create one or to implement it? If not, then as an introduction to the concept, you may want to read the new book Manager’s Guide to Crisis Management by Jonathan Bernstein. His book covers various aspects of crisis management including prevention, planning, training, press, communication, law, and potential cultural issues for global companies. Below is a sample of a few tips from chapter 3 regarding crisis planning.
- Core team should be senior executives and select management
- Supplemental teams may be required if company has multiple locations
- Alternative members should be selected in case a member of other teams is unavailable at time of crisis
- Contact list with communication methods (email, phones, etc.)