Video below talks about the risk you take with income and expenses, if you do not have a good crisis plan. In the just over 4 minutes, Alan Stratton explains why a good crisis management plan includes some accounting analysis done right away.
If you want to know the risk to your company reputation, which may be harder to figure in dollars, check out these 2 videos as well. Diane Stein of Joto Extreme PR on why crisis management is important for maintaining a good corporate reputation at http://youtu.be/DdKGvk7e2PQ. Karla Jo Helms, of same PR organization, shares how good press done regularly can help to prevent negative press as part of Crisis Management Strategy in http://youtu.be/qaOShocGDQo video.
If you are convinced to start a crisis management plan, you may also want to review prior posts on communication plan video and crisis management book.
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