Ten Golden Rules Of Crisis Communication

Below is a short 2.5 minute video from a Crisis Communication Conference that was uploaded in 2009.  To find out more about future conferences in Europe, visit http://www.crisis-communication.net/.  To find out more about crisis management, check next post for a helpful book.

Here is a summary of the 10 golden rules that are presented in the video. 
  1. Acknowledge mistakes
  2. Take quick action
  3. Have a long-term strategy
  4. Communicate from management to all levels
  5. Be a reliable source for the media at a comfortable distance
  6. Restrain the desire to win the argument
  7. If appropriate and honest, dare to overreact
  8. Do not try to create consensus
  9. Consider all key audience in communications
  10. Never stop monitoring problems and issues

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