Business and Politics: Boycott Likely, BUYcott NOT

Even as many corporations see great losses and a few go bankrupt, their leadership is still failing to recognize that politics in marketing for business is not a good idea.  Using ESG index and DEI initiatives as indicators for business is driving too many out-of-business by alienating customers and landing on "Go Woke Go Broke" boycott lists. Those alienated customers are now looking for entrepreneurs who start-up businesses with either the opposite politics or preferably no politics at all.

Business magazines, newspapers, and blogs are taking note and urging companies to return to concentrating on profits over politics.  
If businesses want to survive, company leadership needs to stop listening to bad advice, research the facts, and understand that politics in marketing can kill their profits and possibly drive them out of business.  Corporate leadership needs to get back to basic business concerns and strategic planning based on items key to success.

Some companies claim they are supporting social issues  because their human resources think it might get younger people to be interested in working for the organization as employees. But, does it get loyal or competent employees? Which matters most to the bottom line - customers or employees?


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