1.(part a) How big would my business be if I still had every customer who ever tried me?
1.(part b) What can I do to keep the customers I currently have?
2. If I could no longer advertise or prospect, what would I need to do to sell by referral only?
3. Where are we confusing activity with production?
4. Where have we compromised on the trade-offs necessary for my business to deliver on our value proposition?