So you can imagine I found it quite amusing when I read the business gift faux pas in Rules of the Hunt. One example was a firm that sent expensive bottles of Scotch to all their clients – one of which was Mormon and who sent the gift back to the sender. Another example was a company that sent Christmas Hams to all their clients only to find out the owners of one of the client companies were Orthodox Jews. What can you learn from these mistakes? Do not send all your customers the same gift unless you know it is something that will benefit any organization. Food and liqueur are often dubious gifts that should only be sent to people you know very well and are sure will utilize what you send. You do not want your gift to be passed on to a subordinate or tossed it in the trash – you want it remembered and your organization brought to mind each time it is picked-up.
So what are some gift suggestions for your customers? What about ideas for your team? Check out these older posts to find out:
- Finding Business Gifts Should Be Easy (both customer and team ideas)
- Buying Business Books as Recognition Gifts
- Team Rebuilding and Recognition for the Holidays or New Year
- Administrative Day Recognition Gift Ideas (think about client gatekeepers too)
- Giving Green for Recognition during Administrative Professionals Week
- Is Bosses Day Appreciation or a Reminder