|Twitter Power book|
First decide what type of information you want to communicate to your desired audience, then sign-up with an appropriate name on Twitter.
- I wanted to promote my leadership and productivity blog in order to increase the number of readers. So I set up a separate account “2bproductive” for the blog that is used to communicate when a new post is added to the blog so people can go read it. I also communicate when any of the bloggers have a public speaking engagement or when I find out about free webinars.
- I offer keynote topics, have written a book on meeting management, and promote free productivity articles on my website. That is separate from the blog so it should have a separate account. I called that account “meetingwizard” after the title of my book.
- Add a profile and design background to your account using the Settings tab. This is where you get the opportunity to tell a little about yourself or your mission as well as add your personal photo, corporate logo, or a fun avatar.
- Post a few Tweets related to subjects you think potential followers would be interested in. These Tweets can include hyperlinks to webpages outside Twitter or they can be quotations you find inspiring. Why should you start with a few tweets? Accounts without posts or with only a single post are often set-up by computer bots for the purpose of spamming followers. So most experienced Tweeple (another term for Twitter followers a.k.a. Tweeps) tend not to follow those accounts.
- When you set up your account, you may also want to go ahead and set-up Notifications. On this Settings tab you can decide what type of emails you want to get from Twitter. Do not use the Mobile tab unless you want text messages sent to your phone as you may have to pay your phone service for getting them. Getting emails may be helpful in monitoring your account when you start-up. However, if you get tired of seeing the emails in your inbox, you can always go back to this tab and turn them off.
In my next post I will talk about following and getting followers on Twitter. I will also be including links to related articles in my Twitter posts. Many of these articles will also contain additional resource links for those of you wishing to do more research on a particular idea. Here’s some to get you started:
- 4 Ways to Use Twitter
- Promote a Business Using Twitter
- Twitter - The Ultimate Coffee Break
- How to Maximize Twitter For Business
- 10 Directories to Help With Following on Twitter and to Get Followers
- How to use Twitter
- Twitter Tips and Best Practices
- 6 Questions on Twitter Strategy for Business
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