To Be Productive (aka 2bProductive Blog): NFL Blunders in Business Again and Takes Other Sports With Them!

A few years ago, the NFL Made Business Blunder which lost them and sponsors lots of money because they were seen as unpatriotic. They eventually took a stand and their fans and customer base began to slowly return. Due to coronavirus this year, they can not sell tickets, so they are trying to be "relevant" with a new marketing campaign. Will this cost them customers again? Will the #BoycottNFL cry across social media start again as more people check the historical records of the National Football League on politicizing social issues? What will it for them to separate their business from player politics?

Other sports leagues or teams (NBA/WNBA, NASCAR, MLB, etc) besides NFL are starting similar campaigns as well. Some are even considering changing the names of teams. Are the name and logo changes a politically correct idea or a marketing ploy to pave the way to try to generate income through new sales of re-named sports gear since they cannot sell tickets? What will their customers/fans think of name changes? Will they buy into the media hype or continue to abandon professional sports? Will fans begin to boycott other sports as well as their sponsors and advertisers too? Will the league owners lose money when sponsorship goes away? Will the players now lose their bloated million dollar salaries? Will professional sports eventually go from being big business back to a low cost athletic-based pastime fro fans? Or will USA sports decide their business would be safer if they go back to separating themselves from political agendas as UK sports do? Forbes suggests Case To Separate Sports And Politics For More Fans And Higher Ratings.

Headlines below show a few of the results from political activism in American sports.