Ten Tips for Wonderful Webinars

Webinars are a great way to share knowledge or give presentations to multiple audiences at one time.  People from multiple locations can connect at the same time to hear your message without travel requirements or tie zone issues.  Consider webinars as an e-learning option for training and as a marketing tool for sales prospecting.  Below are ten tips to help you have a problem-free webinar.

10 Tips for Wonderful Webinars
  1. Select a webinar platform.  If the organization hosting the webinar does not have a webinar/virtual meeting provider, you will need to research ones that might fit your need.  Most platforms offer a free short trial period you may use to host a small webinar to get started.
  2. Alleviate technical issues.  Presenters should use a landline connection over WIFI option to prevent possible downtime. For the best voice sound, use a microphone headset rather than the mic inside your computer.  Turn off any pop-up notifications to prevent distractions during presentation.  Also be in a room where there will be no background noises or voices to interfere with the audio.  
  3. Have a technical assistant or moderator, if possible.  This allows the presenter to  concentrate on delivering content rand answering questions over clicking on the computer.  Verify with each other when the pre-webinar check-in time together will be , presentation expectations, and any post-webinar activities.
  4. Provide a short speaker bio, if you have a moderator who will be introducing the webinar.  This is especially important if there will be several speakers in a panel or webinar series.  It gives the moderator relevant data on presenter to share before introducing the current topic.
  5. Keep it short at 30-60 minutes, but no more than two hours.  People get tired of staring at a screen even if the topic is absorbing.  If your message requires more time, consider making it a multi-part series over a few weeks instead of a long session.
  6. Promote the webinar.  Webinars target to a specific group should be communicated via email to target audience.  Open webinars may be marketed via email and/or on social media.
  7. Have a photo of the presenter to include with bio and show on introductory/closing slides.  This way the audience knows what you look like.  This will allow you to skip having a presenter camera on you when you are speaking.  Presenter cameras are geared for emulating face-to-face meetings, not for presentations where speaker may be glancing down at notes or on-line ressonses.
  8. Prepare a slide show for display during the webinar that is interesting and informative.  Keep slide text as concise as possible, use appropriate statistics,  have relevant graphics often, and use animations/transitions to get attention.  In virtual presentations there is no eye-contact so you will need show more slides and spend less talking time per slide than if you awee doing a live presentation.You may want to give the audience the option of downloading a copy of the slid es to follow-along and make notes.
  9. Practice your presentation for attention-getting delivery and with your assistant for technical delivery.  With the technical practice session, include testing pauses for: audience to read statistics or graphs, taking polls, giving quizzes, and answering questions.  
  10. Consider recording the webinar so that people unable to attend the original virtual session or missed part of a series has the option of watching at a later date.  You may want to limit the amount of time the recording is available to eliminate the possibility of people seeing out-of-date information.

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